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Data-Driven PPC Agency in Northampton MA

Freitag builds paid advertising that speaks to every segment of your audience, converts at every touchpoint, and scales as your business grows.
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★★★★★
50+ 5 Star Reviews

Brands That Trust Freitag

OUR SERVICES

PPC Services for Northampton MA Businesses

We manage Google Ads, Meta Ads, Local Services Ads, and Merchant Center as one connected strategy, with conversion tracking through Tag Manager and Analytics so you always know what is working.

Keyword Research & Strategy

We research how each segment of your audience searches, target the keywords with the highest purchase intent, and eliminate the broad terms that eat budget without converting.
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Campaign Creation & Setup

Every campaign we build covers Google, Meta, and Performance Max, structured around the specific audience and goals that matter for your business.
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Conversion Tracking & Landing Pages

We set up conversion tracking across every campaign and make sure your landing pages are built to convert the traffic they receive, not just receive it.
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Ongoing Optimization & Reporting

Campaigns evolve as we learn what resonates with your audience. Bi-weekly adjustments, smart budget shifts, and monthly insights keep your strategy sharp and your spend efficient.
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Platforms We Manage

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Google Ads

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Meta Ads

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Merchant Center

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Google Tag Manager

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Google Business Profile

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Google Analytics

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Local Services Ads

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Google Ads

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Meta Ads

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Merchant Center

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Google Tag Manager

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Google Business Profile

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Google Analytics

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Local Services Ads

Real Results from Real Clients

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+300% website traffic in 3 months

for The Keene Axe House

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50+ #1 keyword rankings

(local + regional) for DTF New England

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+1,250% Meta purchases MoM

for Earth, Sky & Water after just 1 month with Freitag

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205% leads MoM

for Bergeron with –29% CPL and +22% CVR in month 2

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+524% Instagram reach MoM

for Earth, Sky & Water — 62K+ accounts reached in one month

Featured Marketing Case Studies

Growth for 50+ New England Brands

SOCIAL MEDIA MANAGEMENT

One Month, 16,000% Growth

Earth, Sky + Water

SEARCH ENGINE OPTIMIZATION

50+ High-Intent Keywords in the Top 3

DTF New England

PAID MEDIA MANAGEMENT

119% More Revenue with Smarter Ads

Register Family Farm

SEARCH ENGINE OPTIMIZATION

5x More Traffic, 7x More Visibility

Norm’s Ski & Bike Shop

PAID MEDIA MANAGEMENT

Turning Clicks into Conversions

Peterborough Players

PAID MEDIA MANAGEMENT

Driving Results, not Just Clicks

Cape Cod Mosquito Squad

SOCIAL MEDIA MANAGEMENT

Boosting Your Reach to Drive Impact!

Peterborough Players

SOCIAL MEDIA MANAGEMENT

Reach More, Engage Better!

Granita Enoteca

WEBSITE DESIGN

Crafting Sites that Convert Visitors into Buyers

Premier Hoops

SOCIAL MEDIA MANAGEMENT

Engaging Audiences and Growing Brands

Register Family Farm

SEARCH ENGINE OPTIMIZATION

Ranking Smarter, not Harder

Keene Axe House

SEARCH ENGINE OPTIMIZATION

+25% Organic Growth in 2 Months

Plank Termite & Pest Control

SEARCH ENGINE CONSULTATION

+95% More Impressions & New #1 Rankings

Polyonics

SEARCH ENGINE CONSULTATION

500% Organic Traffic Growth

Farnum Insulators

50+ REVIEWS

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“Freitag offers first-rate website design and marketing services. Their team is proactive, professional, and a pleasure to work with. Every employee is efficient and maintains excellent communication throughout the process. I highly recommend this business to anyone looking to update their website or reach a broader audience.”

Kristen Froling | Froling Wood Boilers

“From day one, the Freitag team dove in and began developing our social media strategy, worked to improve our SEO, and has helped us navigate the world of Google and Meta Ads. It’s been five months and we are seeing results: our social media channels are active and filled with creative content; our search rankings have improved; and our online sales are growing.”

Heather | Earth, Sky + Water

“Since partnering with Freitag Marketing in March, we have accomplished a great deal: a new website, improved SEO/site ranking, comprehensive social media content strategy, fresh/fun ad campaigns, and additional large projects currently in progress. They are an extension of our team.”

Kristen | Bergeron Mechanical Systems

“If you’re looking for a marketing team that’s reliable, innovative, and genuinely cares about your success, Freitag Marketing is the one to call. Highly recommend!”

Tim | Beeze Tees Screen Printing

“Their level of care and follow through has been incredible. The results speak for themselves. We’ve seen a noticeable increase in inquiries and website traffic since they took over our paid ads and SEO. I’m genuinely excited to continue working with Freitag and to keep growing our marketing as our business grows. Highly recommend.”

Kristen Delano | Milliken Manor

The System Behind Your Results

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Step 1

Strategy Starts Here

Northampton MA draws buyers from across the Pioneer Valley. We use search data and benchmarks to understand where demand is strongest and build a strategy that reaches the right audience.
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Step 2

Launch With Purpose

We build every campaign element to convert, from ad copy and audience setup to tracking and landing pages, so nothing is live until it is ready to drive real results.
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Step 3

Spend Smarter

Your budget is managed based on live performance, not set-and-forget plans. We track every dollar, shift spend toward what is converting, and pull back from what is not.
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Step 4

Stay Ahead of the Curve

We keep campaigns in a constant state of refinement, testing audiences and creatives, analyzing what is working, and adjusting strategy bi-weekly to sustain performance.
The framework is ready. Now let's apply it to your Northampton MA campaigns.

Why Choose Freitag

Smart Strategy. Tailored to You.
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Local expertise

We know the local market and how to position you in it.

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Proven results

50+ clients strong, with a 5-star Google track record.

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Full-Service Agency

SEO, ads, social, web design & more, all under one roof.

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Transparent Pricing

Clear reports, regular check-ins, no surprises.

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Dedicated Team

Specialists of every area who know your industry and execute at a high level.

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Just a call away

Accessible, responsive, and here when you need us.

Hear from Our Paid Media Team

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“Paid Media isn’t about throwing money at ads — it’s about precision. Every dollar we spend is backed by data, testing, and a clear goal. Whether it’s Google or Meta, we build campaigns that actually convert, not just get clicks”

Carlos | Head of Paid Media

Industries We Know Inside and Out

We work with the industries most active in Northampton and the Pioneer Valley, including home services, manufacturing, pest control, HVAC, and plumbing.
Home service companies in this market serve a dense area that includes a mix of residents and growing suburban demand. We build map-pack visibility, run campaigns across your service area, and create websites that convert calls and appointments fast.
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The business community in this market includes manufacturers and specialty producers serving government, construction, and B2B markets. We help them communicate what they do with clarity, through technical web design and lead generation built for the longer decision cycles common in complex procurement environments.
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Pest control companies in this market need visibility across a competitive suburban area. We build local authority through SEO, trust-building educational content, and targeted paid campaigns that generate consistent, year-round leads.
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From emergency repairs to seasonal tune-ups, HVAC customers expect fast, reliable service. At Freitag Marketing, we help you meet them where they are: online. Our full-funnel marketing systems drive real results: more calls, more appointments, and more revenue.
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Running a plumbing business is nonstop: between jobs, calls, and quotes, marketing usually falls to the bottom of the list.
That’s where we come in. Freitag builds marketing systems that keep your phone ringing, your schedule full, and your brand top of mind in your community.
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Frequently Asked Questions

What should a Northampton MA business expect to spend on PPC advertising?

PPC budgets for Northampton MA businesses typically range from $500 to $2,500/month in ad spend. We start where your budget makes sense and scale as the data shows what's working.

When can a Northampton MA business expect results from a paid media campaign?

PPC campaigns in Northampton MA can generate leads from day one. The first 30–60 days are primarily a data-gathering phase — we use that performance data to refine targeting, bids, and copy for sustained results.

Is it worth hiring a Northampton MA PPC agency or should I run ads in-house?

Managing ads in-house is possible, but Northampton MA's market rewards experience. A PPC agency brings tested strategy, platform expertise, and continuous optimization — reducing wasted spend and improving results faster than a self-managed approach.

Based in New England. Serving Northampton MA and Clients Nationwide.

We help businesses across New England run smarter, better-performing marketing campaigns.

Whether you’re in a major city or a smaller town, our team builds strategies tailored to your audience, goals, and local market.

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Areas we serve

We help local HVAC companies across New England thrive in their markets.

Free PPC Resources for Northampton MA Businesses

Ready to Launch Paid Media That Performs From Day One in Northampton MA? We build, manage, and optimize your campaigns end to end. You focus on the leads coming in.