Case Study: Earth Sky + Water
One Month, 16,000% Growth
Building a Nature-Loving Community
How we turned a sporadic feed into a thriving community with strategy, consistency, and content people actually want to engage with.
We took Earth Sky + Water’s social media presence from quiet trails to a buzzing community hub. In just 30 days, their feeds exploded with activity: views up by 16,000%, reach up by 9,000%, and followers up by 260%. By showing up with strategy, consistency, and content that connects, we turned passive scrollers into active fans.
The Client
Earth Sky + Water is a New England–based publishing company creating nature-themed folding guides, posters, and art prints. Their mission is to connect people with the outdoors through education and visual storytelling. Beloved by birders, naturalists, and outdoor enthusiasts, they had the brand and products that resonate; what they lacked was a consistent social media presence to amplify it.
The Challenge
Before partnering with Freitag, Earth Sky + Water’s social media was sporadic. Their audience showed interest when posts went live, but the irregular schedule meant missed opportunities. The brand wasn’t building consistent momentum, and followers weren’t sticking around. The goals were clear:
- Build a stronger, engaged online community.
- Post consistently with content that reflects ESW’s values.
- Turn social media into a driver of both brand love and sales.
What We Did
- Content Pillars: Established themes around nature appreciation, art, community connection, and the nature-lover lifestyle.
- Consistency: Rolled out a posting schedule that followers could rely on, building trust and anticipation.
- Community-first Approach: Focused on storytelling and engagement rather than pushing products, turning social media into a space people wanted to be part of.
The shift made ESW’s social channels feel less like a product catalog and more like a place for nature lovers to connect.
The Results – In Just One Month
Yes, you read that right. All of this happened in the first 30 days of rolling out our new strategy:
16,000% increase in views
9,000% increase in reach
4,000% increase in interactions
260% increase in followers
100% increase in link clicks — all driving traffic to their online store
The Takeaway
Earth Sky + Water already had a mission people cared about and visuals that stopped thumbs mid-scroll. What they needed was strategy and consistency, and that’s where we came in. By treating social media like a community instead of a sales channel, we helped them build meaningful engagement and real growth in just one month.
Ready to spark the same kind of growth for your brand? Get in touch and let’s make it happen.
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(603) 352-5600 | [email protected] | 310 Marlboro St Suite 262, Keene, NH
