Google is moving Local Service Ads into Google Ads. If you run LSAs for your plumbing, HVAC, electrical, roofing, or pest control business, this is the most significant change to the platform in...
Services
High-Performance
PPC Agency for
Home Services Brands
Need PPC management for home services that brings in leads? We craft strategic ad campaigns that connect you with homeowners when they need you most. From plumbing and HVAC to lawn care and beyond, we focus your budget where it counts: more calls, jobs, and revenue.

Interested in working together?
Contact us & let’s chat.
(603) 352-5600
[email protected]
310 Marlboro St Suite 262, Keene, NH 03431
Real Results from Real Campaigns
- +205% leads MoM with –29% lower CPL and +22% conversion rate in month 2
- +229% Google purchases QoQ for Earth, Sky & Water — 19% conversion rate in Q2
- +1,250% Meta purchases MoM for Earth, Sky & Water after just 1 month with Freitag
- +162% YoY lead growth for CCMS with –63% CPL, on the same budget
How We Approach PPC Management for Home Services
Campaigns That Drive Real Growth
We design PPC campaigns around real outcomes. Whether you’re aiming for better lead quality, stronger return on ad spend, or more local traction, we tailor everything to what matters most to your business.

Local Targeting
Our targeting is sharp and local. We use high-intent keywords and location-specific filters so your ads show up right when your ideal customers are searching, not a moment too early or too late.
Ad Creative That Reflects Your Brand
We create ads that look and sound like your brand. Every headline, visual, and CTA is built to capture attention and drive action.
Landing Pages Built for Conversions
We don’t stop at the click. We build and optimize landing pages that load fast, feel clear, and convert better, so your budget goes further.
Smarter Budgeting
Your budget isn’t static, and neither is our approach. We shift spending based on seasonality, product launches, and demand to ensure that your money is always working smart.
Clear Reporting & Continuous Optimization
We report clearly and optimize constantly. You’ll get regular updates on leads, sales, and ROI. Every campaign improves over time because we’re always watching, testing, and improving.
Platforms We Manage
Why Home Services Businesses Need PPC That Hits the Mark
When people need help at home, they search online quickly. With PPC management, your business shows up when it matters: at the top of search results and ahead of your competition.
Here’s why PPC is a wise investment for home service businesses:
Built for Results. Backed by Experience
As a home services PPC agency, we don’t just “run ads”, we track what matters: revenue, return, and what’s driving actual results. We run tests, tweak bids, update creatives, and pause what’s not working. You’ll always know where your money’s going and what it’s bringing back.
They Trust Us With Their PPC Campaigns
Here are a few brands we’ve helped grow through strategic paid media.
Ready to Grow?
Let’s Chat
We’re here to help you
How much should a home service company spend on PPC?
How soon will PPC services start showing results?
Most campaigns start showing early signals within the first few weeks. Real performance builds as we gather data, test creative, and optimize based on what’s working.
Can I pause or adjust campaigns?
You can, but we recommend giving campaigns a bit of runway before making big changes. That way, we can collect enough data to make wise decisions instead of reacting too soon.
What platforms do you run ads on?
Proudly Serving New England & Beyond
We help businesses across New England run smarter, better-performing marketing campaigns.
Whether you’re in a major city or a smaller town, our team builds strategies tailored to your audience, goals, and local market.
Areas we serve
We help local HVAC companies across New England thrive in their markets.
Let’s Get You More Clicks — Without the Guesswork
You shouldn’t have to wonder if your ads are working. At Freitag Marketing, we make sure every click has a purpose and a plan behind it.
Insights & Ideas
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