Google is moving Local Service Ads into Google Ads. If you run LSAs for your plumbing, HVAC, electrical, roofing, or pest control business, this is the most significant change to the platform in years, and the rollout starts this month.
The good news: everything that makes LSAs your strongest lead source stays. Pay-per-lead pricing, Search and Maps placement, the Google Verified badge, all of it. What’s changing is the platform you manage them from and a handful of controls underneath. Below is the short version of what’s happening, why it matters, and what to do before your account migrates.
