Case Studies

177% More Leads and Counting

How we combined SEO and Paid Media to boost visibility, rack up clicks, and generate leads that actually convert

New Hampshire Three mosquito control-themed Instagram posts are displayed, with the center phone highlighting a family outside and the text: “ONE BITE IS ALL IT TAKES. ACT NOW. PROTECT YOUR FAMILY.”. Marketing Agency

We flipped Cape Cod Mosquito Squad’s digital game. With 1,441 organic sessions driving 45.7% of total traffic, plus Paid Media campaigns that grew clicks by 535%, we cranked up visibility, pulled in serious traffic, and delivered leads that convert.

This is how we made them stand out in a crowded market.

The Client

Cape Cod Mosquito Squad is the go-to name in Cape Cod, MA, for pest control. They offer barrier sprays, misting systems, seasonal pest control, and more. They’ve been around a while, but it was time to scale up their digital presence.

The Challenge

Cape Cod Mosquito Squad was killing it, but they knew they had to expand. Relying on old-school marketing wasn’t going to cut it anymore. Their goal was simple:

Break through the noise of competition and reach more people.
Target new clients in the right places.
Get way more visibility and drive bigger growth.

They were ready to take their game online and get results fast.

New Hampshire Four promotional posters for Mosquito Squad featuring messages about mosquito control, with images of mosquitoes, outdoor activities, and families. Marketing Agency

What We Did

SEO Strategy

Local SEO Optimization: Zeroed in on location-based keywords to make sure Cape Cod Mosquito Squad popped up in all the right local searches.
On-Page SEO Tweaks: Tweaked content, metadata, and site structure to make everything cleaner, faster, and more user-friendly.
Google Business Profile Refinement: Updated and improved their GBP, driving more calls and requests for directions.

Paid Media Strategy

Targeting Like a Pro: Laser-focused on high-intent searches and geo-targeting to make sure every click counted.
A/B Testing: Tested ad creatives and landing pages to find the sweet spot that converted.
Optimized Spend: Tightened up the budget to spend smart, not just more.

The Results

SEO Strategy

Organic Traffic:
Cape Cod Mosquito Squad saw 3,153 total sessions in 2025, with 1,441 of those (45.7%) coming from organic search.

Keyword Rankings:
Top 3 rankings for over 50 location-specific keywords, including:

Mosquito control + location
Tick control + location

Google Business Profile Growth:

Profile interactions went up by 6% YoY.
Calls from GBP jumped 14%.
Direction requests shot up by 17%.

New Hampshire A laptop displays a website for a cleaning service with two employees in green uniforms, above text stating "45.7% of traffic driven by organic search. Marketing Agency

Paid Media Performance

Impressions:

Skyrocketed by 1,979.74%, putting them front and center in the paid media space.

Clicks:

Up by 535%, showing serious engagement from their audience.

Search Conversion Rate:

Hit 10.67%, a 25% improvement, thanks to killer ad targeting and messaging.

Cost Efficiency:

CPC dropped by 82.27%, making every dollar spent work harder.
Leads grew by 177%, with cost per lead taking a dive.

New Hampshire An Instagram post warns of local West Nile, EEE, and Lyme disease, featuring a lighthouse image; below, text states impressions grew by 1,980% in bold pink and blue letters. Marketing Agency

The Takeaway

We helped Cape Cod Mosquito Squad do more than just keep the pests away: we gave them a digital presence that drives serious growth. From better rankings to more conversions, their SEO and Paid Media are now working together like a dream.

Ready to crush it like Cape Cod Mosquito Squad? Get in touch and let’s make it happen.

Let’s Talk

New Hampshire A collage of Mosquito Squad ads featuring customer testimonials, images of mosquitoes, clients, and calls to action for mosquito protection services. Marketing Agency

Real Results Our Paid Media Work Delivers

From dominating Google Search to scaling brand awareness with social ads, we build and manage high-performance campaigns that turn advertising spend into a measurable business asset.

View Case Studies

PAID MEDIA MANAGEMENT

177% More Leads and Counting

Cape Cod Mosquito Squad was a local leader, but they needed to break through the noise of a crowded market to reach new clients. We flipped their digital game by combining laser-focused geo-targeting with high-intent search campaigns.By A/B testing every. creative and tightening the budget to focus on what actually converts, we didn’t just grow their visibility. We skyrocketed clicks by 535% and delivered a 10.67% search conversion rate. The result was a massive influx of leads at a fraction of their previous cost.