Case Study | The Keene Axe House

Tripling Organic Traffic in Just 3 Months

SEO is a service that typically delivers medium- to long-term results, requiring patience and consistency. However, sometimes you hit the bullseye and see amazing results in record time! That’s exactly what happened with The Keene Axe House. Keep reading to find out how we made it happen!

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The Client

The Keene Axe House is an entertainment venue located in Keene, New Hampshire. While they initially started as an axe-throwing venue, they’ve expanded their services, introducing new attractions like a rage room, paint splatter room, pendulum painting room, and even a mobile axe-throwing service, allowing clients to rent an axe-throwing trailer for events.

The Challenge

When we first started working with The Keene Axe House:

They were only ranking for their brand name and keywords related to “axe throwing in Keene, NH”.
They didn’t have dedicated pages for their mobile axe-throwing service or the new attractions they were about to launch.
Their Domain Rating (DR) was just 7/100.
Their website wasn’t user-friendly. It loaded slowly, partly due to an auto-playing video embedded in the hero banner on the homepage.

The Solution

We took several key actions to improve this client’s SEO performance:

Backlink acquisition strategies that boosted their Domain Rating from 7 to 35.

SEO-optimized pages for each of their services.

Google Business Profile optimization, including adding all services offered and regular updates.

SEO content calendar: we published valuable informational content, with articles targeting the consideration/conversion phase and tailored to their audience.

New Hampshire Website of an axe-throwing venue with red and navy color scheme. Highlights a 300% increase in organic traffic over three months. Marketing Agency

The Results

The results speak for themselves. In just 3 months of work, we achieved:

+300% increase in organic traffic

Growth fueled entirely by organic performance.

+350% increase in organic impressions

A dramatic lift in reach without paid promotion.

41% Increase in Google Business Profile Interactions

+41% increase in interactions with their Google Business Profile, including a 61% increase in calls and 50% more clicks to the website from their GBP.

From 7 to 80 Keywords in the Top 3

We went from 7 keywords in the top #3 to 80, including core keywords related to their various services, such as:

#1 Rage room Keene NH

#1 Smash room Keene NH

#1 Pendulum painting NH

#1 Paint splatter room Keene NH

Local SEO Success in Key Service Areas

We also ranked location-based keywords that fall within their target area, such as:

#1 Axe throwing Chesterfield NH

#1 Axe throwing Swanzey NH

#1 Rage room Swanzey NH

#1 Axe throwing Troy NH

New Hampshire Line graph showing last 3 months of data: 1.64k total clicks, 41.9k total impressions, 20.9 average position. Blue line for clicks, red for impressions, black for position over time. Marketing Agency

Real Results Our Paid Media Work Delivers

From dominating Google Search to scaling brand awareness with social ads, we build and manage high-performance campaigns that turn advertising spend into a measurable business asset.

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PAID MEDIA MANAGEMENT

177% More Leads and Counting

Cape Cod Mosquito Squad was a local leader, but they needed to break through the noise of a crowded market to reach new clients. We flipped their digital game by combining laser-focused geo-targeting with high-intent search campaigns.By A/B testing every. creative and tightening the budget to focus on what actually converts, we didn’t just grow their visibility. We skyrocketed clicks by 535% and delivered a 10.67% search conversion rate. The result was a massive influx of leads at a fraction of their previous cost.