What types of paid advertising do you offer?

We offer Google Ads, Facebook Ads, Instagram Ads, X Ads, and LinkedIn Ads, designed to maximize ROI.

How do you create effective ad campaigns?

We target your ideal audience, create engaging ads, and optimize for conversions with visuals and compelling calls to action.

How is the budget for a campaign determined?

Based on your goals, target audience, and platform choice.

How do you measure campaign success?

We track metrics like CTR, CPC, ROAS, and ROI, providing detailed performance reports.

Services / GEO & AEO

GEO Agency in Massachusetts

Massachusetts buyers are tech-forward and do their research, and that research now starts with AI tools. When someone in Boston or Worcester asks an AI assistant for recommendations, your business either shows up or it doesn't. As a GEO agency in Massachusetts, Freitag makes sure you show up.

Start Getting AI Citations

New Hampshire Illustration of a laptop displaying a search engine and a hand holding a magnifying glass with "AI" on it, set against a purple background with abstract shapes. Marketing Agency

Trusted by Massachusetts Businesses

GEO and AEO Services for MA Businesses

From invisible to cited across ChatGPT, Gemini, AI Overviews, and every platform your buyers actually use. Four pillars. Measurable results.

Conversational Keyword & Prompt Research

Your buyers are asking AI tools questions in natural language. We map those prompts and optimize your content so your business is the source ChatGPT, Gemini, and Perplexity cite.

Discovery of high-intent AI prompts in your industry
Conversational keyword mapping aligned with how buyers talk to AI
Content and on-page optimization for AI query formats
Ongoing prompt tracking as AI search behavior evolves

AI-Readable Site Structure

Large language models need to understand your site before they can recommend it. We handle the technical work that makes that happen.

Structured data and schema markup implementation
Entity definition and optimization for AI comprehension
Content architecture aligned with how LLMs extract information
Technical site review focused on AI readability

Brand Authority & Reputation Signals

AI models form their opinion of your brand from signals across the entire web, not just your website. We build the off-site reputation layer that makes AI confident enough to cite you.

Brand citation building across the sources AI models reference
Review and reputation management across AI-monitored platforms
Off-site authority signals that strengthen AI brand confidence
Ongoing monitoring of how your brand appears across AI-cited sources

AI Visibility Tracking

We measure your AI visibility across the platforms your buyers actually use and deliver clear reporting on share of voice, sentiment, and prompt-level performance.

Share of voice tracking across all major AI platforms
Sentiment score analysis of your brand in AI-generated answers
Individual prompt tracking to monitor positioning over time
Coverage across Google AI Overviews, AI Mode, Gemini, Perplexity, ChatGPT, and Claude

Not sure if you show up in AI search? Request your free AI Visibility Report and find out where you rank and how to move to the top.

Industries We Work With

We work with home services, manufacturing, and e-commerce businesses across Massachusetts, three industries where showing up in AI answers makes a measurable difference.

Home Services

Home services businesses across Massachusetts compete for the same calls. and AI tools are now part of how homeowners decide who to contact. We get your business cited first, so the call comes to you.

New Hampshire A person in a blue jacket writes in a notebook while looking at a laptop displaying a speedometer graphic at a workshop table. Marketing Agency

Manufacturing

Massachusetts manufacturers serve buyers who do serious research before reaching out. AI tools are now part of that research. We make sure your capabilities show up when those buyers are asking the right questions.

E-Commerce and Retail

Massachusetts e-commerce brands compete against well-funded national players. GEO and AEO level that field. We build the content authority and brand signals that get local and regional retailers cited in AI-generated recommendations.

AI search is already reshaping how buyers find businesses. The question isn’t whether this affects you, it’s whether you’re ready. Let’s take a look.

New Hampshire Bar chart showing nine categories with respective visibility percentages; the first three bars are highest, with the rest significantly lower. Marketing Agency

Why Choose Freitag

Smart Strategy. Tailored to You.

Local expertise

We know the local market and how to position you in it.

Proven results

50+ clients strong, with a 5-star Google track record.

Full-Service Agency

SEO, ads, social, web design & more, all under one roof.

Transparent Pricing

Clear reports, regular check-ins, no surprises.

Dedicated Team

Specialists of every area who know your industry and execute at a high level.

Just a call away

Accessible, responsive, and here when you need us.

Frequently Asked Questions

What is GEO (Generative Engine Optimization)?

GEO means optimizing your business so AI tools — ChatGPT, Gemini, Perplexity — include you when they generate answers to relevant questions. Where traditional SEO gets you into ranked links, GEO gets you into the AI-generated response itself, which now appears above those links.

What is the difference between GEO and AEO?

In practice, the same thing. Both AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) focus on getting your business cited by AI and answer engines. The terminology varies by agency, but the underlying work is identical — prompts, structure, authority, and measurement.

How is my business currently performing in AI search?

Run a quick test: go to ChatGPT, Gemini, or Perplexity and search for what your business offers in your area. Not showing up means you have no AI visibility right now. Also check Google for your most important queries — if AI Overviews are taking up the top of the page, your organic traffic is already being displaced. That’s where you stand today.

Does my Massachusetts business need GEO services?

If search drives leads for your business, the answer is yes. Google AI Overviews are pushing organic results further down the page across millions of searches, and buyers in Massachusetts are already using tools like ChatGPT and Gemini to research vendors. The shift is underway. Starting now means building an advantage before your competitors do.