Meet Carlos – Our Performance Architect
& Data Alchemist
Anyone can launch an ad, but scaling performance takes a specific kind of mind. Carlos operates at the intersection of hard data and human behavior. As the Head of Paid Media at Freitag, he builds the systems that turn ad spend into revenue, proving that creativity and analytics aren’t opposites, they are partners
About Carlos
Carlos manages the ad spend and strategy for Freitag’s most growth-focused clients. He moves beyond vanity metrics like “clicks” to focus on what actually matters: Lifetime Value (LTV) and Return on Ad Spend (ROAS). His approach combines rigorous A/B testing with a deep understanding of user psychology.
Inside the agency, Carlos is the systems builder. He is constantly refining our reporting structures and automation tools, ensuring the team spends less time on manual entry and more time on high-level strategy.
A quote from Carlos
“I think great performance happens when strategy, data, and experimentation come together. Paid media is not just about scaling numbers, it’s about understanding people, testing with intention, and making every decision drive real impact.”
Carlos’ Work Philosophy in One Quote
“We don’t just optimize for ROAS, we look at the full funnel, user behavior, and lifetime value. Our goal is always the same: turn ad spend into business growth.”
Let’s Connect
Background & Experience
Carlos is a mix-master of media. With deep expertise across the entire Google and Meta ecosystems, he has spent his career mastering the art of the “test and learn” phase. His professional goal involves bridging the gap between tech, strategy, and leadership to build global teams that operate with machine-like efficiency.
Specialties:
- Google Ecosystem: Search, Display, Video, and Shopping expert.
- Meta Ads: Advanced scaling strategies on Facebook and Instagram.
- Analytics: GA4 setup, tracking, and attribution modeling.
Featured Client Work
Case Study: Mosquito Squad Cape Cod
177% More Leads and Counting
How we combined SEO and Paid Media to boost visibility, rack up clicks, and generate leads that actually convert.
Featured Client Work
Case Study: Register Family Farm
119% More Revenue with Smarter Ads
How we restructured Google Ads and built a full-funnel Meta strategy to scale conversions, boost revenue, and keep ROAS profitable.
Featured Client Work
Case Study: Peterborough Players
Improving ticket sales through ads
How we reach massive and powerful Results, with campaigns that reached 197,338 people and generated 726,061 impressions, significantly boosting visibility.
Carlos’ Certifications or Courses
- Google Ads Search & Display Certified
- Google Shopping Certified
- GA4 Certified
- Meta Blueprint
When Carlos Isn’t Talking Strategy...
He is likely hunting electronic tracks or riding his bike through the city. Carlos loves the intersection of culture and tech, often found watching weird indie films or mixing a DJ set. His dream is to eventually combine his love for travel, technology, and electronic music into a global lifestyle.
Read More from Carlos
