The Client

Peterborough Players is a professional theater company with a rich history of producing exceptional plays in New Hampshire. For over 85 years, The Players have delivered diverse performances, captivating audiences with a dedication to artistic excellence and unique rural settings.

The Challenge

The client’s goal for the 2024 summer season was to sell out their shows, increase their visibility in a crowded market, and connect with a younger audience. They also wanted social media to expand their reach, gain followers, and generate broader awareness, particularly among younger generations.

The Solution

We implemented a Meta ad strategy to drive ticket sales and reach a wider audience. Additionally, we developed targeted content for less popular shows that showcased their importance and cultural value, helping to spark interest in these performances.

The Results

Peterborough Players achieved strong results from our ads:

Massive Reach, Powerful Results

Our campaigns reached 197,338 people and generated 726,061 impressions, significantly boosting visibility.

Strategic Geographic Targeting

We strategically targeted vital locations, including Massachusetts, New Hampshire, Vermont, and Connecticut, to ensure we reached the right audience.

Cape Cod Mosquito Squad was a local leader, but they needed to break through the noise of a crowded market to reach new clients. We flipped their digital game by combining laser-focused geo-targeting with high-intent search campaigns.By A/B testing every. creative and tightening the budget to focus on what actually converts, we didn’t just grow their visibility. We skyrocketed clicks by 535% and delivered a 10.67% search conversion rate. The result was a massive influx of leads at a fraction of their previous cost.

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Let’s start working together!

Give us a call or drop your email, and we’ll reach out to you.

(603) 352-5600 | hello@freitagmarketing.com | 310 Marlboro St Suite 262, Keene, NH