Case Studies

Peterborough Players

Improving ticket sales through ads

The Client

Peterborough Players is a professional theater company with a rich history of producing exceptional plays in New Hampshire. For over 85 years, The Players have delivered diverse performances, captivating audiences with a dedication to artistic excellence and unique rural settings.

The Challenge

The client’s goal for the 2024 summer season was to sell out their shows, increase their visibility in a crowded market, and connect with a younger audience. They also wanted social media to expand their reach, gain followers, and generate broader awareness, particularly among younger generations.

The Solution

We implemented a Meta ad strategy to drive ticket sales and reach a wider audience. Additionally, we developed targeted content for less popular shows that showcased their importance and cultural value, helping to spark interest in these performances.

New Hampshire Mobile phone displaying an ad about "Ben Butler" with a person on horseback holding a flag. Below, text states "197,320 people reached from Ads. Marketing Agency

The Results

Peterborough Players achieved strong results from our ads:

Massive Reach, Powerful Results

Our campaigns reached 197,338 people and generated 726,061 impressions, significantly boosting visibility.

Strategic Geographic Targeting

We strategically targeted vital locations, including Massachusetts, New Hampshire, Vermont, and Connecticut, to ensure we reached the right audience.

Driving Sales Where It Counts

The ad sets prioritized content to encourage ticket purchases and specifically targeted shows like “Ben Butler,” which needed extra promotional attention to drive sales effectively.