Meet Tina – Our Brand Voice Curator
& Social Strategist
In a noisy digital world, Tina ensures our clients aren’t just heard, they are understood. As Head of Content, she treats brand communication as a craft, not a checklist. She specializes in finding the unique “pulse” of a product and translating it into a personality that creates genuine connections. For Tina, content isn’t just about filling a calendar; it’s about building a legacy.
About Tina
Tina is the architect of Freitag’s client voice. She immerses herself in product details to curate unique personalities for brands, moving them from generic businesses to recognized industry leaders. Her campaigns are rooted in audience intent, ensuring that creativity always serves a business function.
Within the agency, Tina is a natural leader and mentor. She fuels her own growth by teaching her team, fostering an environment where strategic thinking and creative risk-taking go hand in hand.
A quote from Tina
“For me, brand communication isn’t just a job; it is a craft. I thrive on immersing myself in a product to understand its core, and then curating the unique tone and personality that presents it to the world. True creativity starts with finding that specific differentiator that makes a brand stand out, that is where real growth begins.”
Tina’s Work Philosophy in One Quote
“When we do social media for a business, we don’t just post; we build a strategy and campaigns rooted in creative thinking, brand voice, and audience intent. That’s how you turn recognition into real growth.”
Let’s Connect
Background & Experience
With over four years dedicated to brand growth and strategy, Tina has honed her skills in taking brands from zero to hero. She describes herself as a “social butterfly,” a trait that translates directly into her work, she intuitively understands people and communities. Her professional journey is defined by a commitment to leadership and the continuous refinement of “Brand Voice” architectures.
Specialties:
- Senior Social Media Strategist: 4+ years driving brand growth.
- Brand Architecture: Visual identity and voice development.
- Creative Strategy: Aligning business goals with content systems.
- Campaign Execution: From ideation to analytics.
Featured Client Work
Case Study: Earth, Sky & Water
One Month, 16,000% Growth
How we turned a sporadic feed into a thriving community with strategy, consistency, and content people actually want to engage with.
Featured Client Work
Case Study: Granita Enoteca
Turning content into reservations
Learn how we crafted a focused social media strategy to highlight their dishes and wine collection and to promote special initiatives.
Featured Client Work
Case Study: Register Family Farm
Ranking Smarter, not Harder
Find out how we developed a content strategy emphasizing the farm’s family story and passion for excellence.
Tina’s Certifications or Courses
- Senior Social Media Strategist
- Brand Architecture & Positioning Specialist
- Creative Strategy Professional
When Tina Isn’t Talking Strategy...
She is likely curating her own life through scrapbooking—a hobby that keeps her eye sharp for design and layout. As a true extrovert, Tina recharges by cooking dinners for her friends or heading to the beach, which she considers her “second home” during the summer.
Read More from Tina
