Meet Jan Ziegler – Our Founder, CEO, and Marketing Nerd
Jan doesn’t just build marketing plans; he builds the systems behind them. As founder and CEO of Freitag Marketing, he has spent years helping New England businesses connect high-level strategy with the day-to-day execution that actually moves companies forward. His approach is practical, accountable, and built around one question: what kind of growth actually makes sense for this business?
About Jan
Role: Founder & CEO | Expertise: Marketing Strategy, Local SEO, Paid Media, Brand Positioning, Lead Generation.
Jan leads Freitag with a strategy-first philosophy grounded in understanding the business before recommending a single tactic. His work spans SEO, paid media, websites, brand positioning, and full-funnel planning, always tied to how each client’s business actually operates.
Internally, Jan sets the standard for accountability. He built Freitag on the principle that clear communication and consistent follow-through matter as much as strategy and creative execution.
A quote from Jan
“Good marketing starts with understanding the business. Before we talk about channels, ads, SEO, or content, we need to understand what actually makes the company different, where the best opportunities are, and what kind of growth makes sense.”
Jan's Work Philosophy in One Quote
“I care a lot about doing what we say we’re going to do. Strategy matters, creativity matters, but at the end of the day, clients need a team that communicates clearly, follows through, and keeps moving things forward.”
Let’s Connect
Background & Experience
Jan’s background spans agency work, client-side marketing, photography, videography, business development, and entrepreneurship. Originally from Germany and now rooted in Keene, New Hampshire, he brings a practical, creative perspective shaped by years of hands-on business ownership.
As the founder of Freitag Marketing, he has worked with 30+ businesses in the Monadnock Region and additional companies across New England, helping them improve visibility, sharpen their positioning, and build marketing systems that hold up over time. He is also active in the local business community through BNI, the Monadnock United Way, Leadership Monadnock, and as the host of It’s Freitag!, a podcast featuring business owners and community leaders across the region.
Specialties:
- Marketing strategy and full-funnel planning
- Local SEO and Google Business Profile optimization
- Paid media strategy
- Brand positioning and messaging
- Website strategy
- Lead generation and client onboarding
Featured Client Work
Case Study: Polyonics
+95% More Impressions & New #1 Rankings
Powering Industrial SEO
How an SEO-first redesign and technical content strategy made a niche manufacturer impossible to ignore.
When Jan Isn’t Talking Strategy...
He’s usually spending time with his family, exploring the outdoors, road biking, hiking, or taking photos around the Monadnock Region. Jan has a background in photography and still brings that creative eye into the way he thinks about branding, storytelling, and business.
Read More from Jan
