Social media isn’t “just a channel” anymore. In 2026, social shaped demand planning, customer service volume, creator contracts, and even revenue forecasting for New Hampshire HVAC companies. When platforms can change overnight, social strategy becomes risk...
Marketing an HVAC company goes beyond billboards and TV ads. With many platforms available—social media, search, paid ads, email, and content—it’s easy to feel unsure where to start. This guide covers the fundamentals of building a strong marketing strategy and...
Facebook has evolved from a simple social network into a major platform for businesses in New Hampshire. In 2025, two essential tools continue to shape how companies handle their Facebook and Instagram presence: Facebook Business Suite and Facebook Business Manager....
The digital landscape has created a unique crossroad for HVAC companies, where the age-old methods of homeowner acquisition have evolved, and digital is dominating everything. It is here in digital media that pay-per-click advertising (PPC) has emerged as a practical...
Running a small business in Massachusetts means navigating a landscape that’s as diverse as the state itself: from bustling Boston neighborhoods to coastal Cape Cod and historic Western MA towns. To stand out, you need a marketing strategy that connects with your...
Running a small business in New Hampshire means more than just keeping the lights on; it means showing up, standing out, and staying top of mind in a tight-knit, values-driven market. From coffee shops in Keene to handmade goods in Portsmouth or home services in...
Vermont runs on community. Small businesses win here by earning trust, leaning into local pride, and standing out in a state that loves to shop small. But it’s not all smooth sailing: a smaller customer base, strong loyalty to the “old favorites,” and seasonal highs...
In this week’s episode of It’s Freitag!, we sat down with Barb Wiseman, Executive Director of The Community Kitchen in Keene, New Hampshire. Barb’s story is one of movement—both geographically and professionally—but it always circles back to one powerful theme:...
In a town like Keene, New Hampshire, you can’t walk down Main Street without bumping into someone who knows Adam Berube—or someone who’s eaten at one of his restaurants. Berube is the owner of Fireworks, Muse, and the newly opened Yellow Bell Cafe, a breakfast-forward...
Tucked into the heart of Keene, New Hampshire, stands a 100-year-old institution that has seen silent films, live vaudeville, rock concerts, and now, a bold reimagining of its role in a modern small-town ecosystem. The Colonial Theatre, a downtown landmark with a...