The digital landscape has created a unique crossroad for HVAC companies, where the age-old methods of homeowner acquisition have evolved, and digital is dominating everything. It is here in digital media that pay-per-click advertising (PPC) has emerged as a practical...
Running a small business in Massachusetts means navigating a landscape that’s as diverse as the state itself: from bustling Boston neighborhoods to coastal Cape Cod and historic Western MA towns. To stand out, you need a marketing strategy that connects with your...
Running a small business in New Hampshire means more than just keeping the lights on; it means showing up, standing out, and staying top of mind in a tight-knit, values-driven market. From coffee shops in Keene to handmade goods in Portsmouth or home services in...
Vermont runs on community. Small businesses win here by earning trust, leaning into local pride, and standing out in a state that loves to shop small. But it’s not all smooth sailing: a smaller customer base, strong loyalty to the “old favorites,” and seasonal highs...
In this week’s episode of It’s Freitag!, we sat down with Barb Wiseman, Executive Director of The Community Kitchen in Keene, New Hampshire. Barb’s story is one of movement—both geographically and professionally—but it always circles back to one powerful theme:...
In a town like Keene, New Hampshire, you can’t walk down Main Street without bumping into someone who knows Adam Berube—or someone who’s eaten at one of his restaurants. Berube is the owner of Fireworks, Muse, and the newly opened Yellow Bell Cafe, a breakfast-forward...
Tucked into the heart of Keene, New Hampshire, stands a 100-year-old institution that has seen silent films, live vaudeville, rock concerts, and now, a bold reimagining of its role in a modern small-town ecosystem. The Colonial Theatre, a downtown landmark with a...
In the dimly lit basement of his college house at Keene State, Tim Pipp stapled mesh onto a painting frame, unknowingly crafting the first artifact of what would become a screen-printing empire. Today, Beeze Tees is a multimillion-dollar custom apparel business with a...
A robust marketing plan is the backbone of any successful manufacturing company. With the right strategies, you can attract new customers, foster long-term relationships, and stay ahead of the competition. Let’s dive into proven approaches to craft a winning digital...
How to promote a restaurant locally? As a restaurant owner or manager, standing out in your local area is key to attracting new customers and driving growth. With so many dining options available, you need a marketing approach that resonates with your community and...