Case Study: Plank Termite & Pest Control

+25% Organic
Growth in 2
Months

Crawling to the Top with
Local SEO

How we helped a family-run pest control business boost visibility, climb rankings, and attract more local customers.

Plank Termite & Pest Control already had the reputation; they just needed the visibility to match it. With over 20 years of experience and a loyal customer base, this family-run business was well known in their community but nearly invisible online.

That’s where Freitag stepped in: to turn their website into a traffic magnet and make sure every homeowner in their area could find them when they needed help most.

The Client

Plank Termite & Pest Control is a trusted, family-owned company with decades of experience in pest management. Led by owner Steve Plank, the business has earned a strong reputation for reliability, expertise, and customer care, becoming the go-to pest control provider in their region.

The Challenge

Despite their stellar offline reputation, Plank Pest’s digital presence needed an upgrade. They faced several challenges:

Outdated content that wasn’t optimized for search.
Weak local SEO, making it hard for nearby customers to find them.
Low organic visibility, which limited website traffic and inquiries.

They needed a strategy that would improve their rankings, drive qualified leads, and help them stand out in a competitive local market.

What We Did

SEO Revamp: We overhauled Plank Pest’s SEO from the ground up, starting with a complete content and keyword refresh to target what their audience was actually searching for.
Local Optimization: We optimized every local element that matters: Google Business Profile, service area pages, and citations. This ensured search engines and local customers could find Plank Pest faster.
Backlink Building & Listings: We built quality backlinks and aligned all business listings for consistency, helping strengthen domain authority and boost local rankings.

Together, these efforts turned Plank Pest’s website into a discoverable, search-friendly hub for pest control services in their area.

New Hampshire Line graph with two data series, one solid and one dashed, both trending upward from March 2024 to September 2025, with the solid line showing a steeper increase. Marketing Agency

The Results

In just a short time, the new SEO strategy delivered measurable impact:

+25% growth in organic traffic within two months. More visibility, more leads.

First-page rankings for multiple high-impact keywords in their service area.

+33% increase in search impressions, leading to more inquiries and bookings.

From buried in search results to visible and thriving. All within a couple of months.

New Hampshire Person in protective suit with sprayer shown from above; text highlights metrics: +25% organic traffic growth, first-page rankings, and +33% increase in search impressions. Marketing Agency

The Takeaway

For small businesses like Plank Pest, visibility is everything. By combining smart keyword targeting, strong local SEO, and consistent optimization, we helped them claim their rightful spot at the top of local search results.

Ready to show up first when homeowners search? Get in touch and let’s make it happen.

Let’s Talk