You've probably tried a few things already. Maybe you ran some Google Ads. Maybe you bought leads from a platform that promised exclusivity and delivered anything but. Maybe you posted on Facebook a few times and heard crickets. The problem usually isn't the platform....
Here's a hard truth: most HVAC companies are invisible online. Not because they do bad work. Not because they lack experience. They simply skip the fundamentals of showing up where homeowners are actually looking. And where are homeowners looking? Search engines....
Google may be publicly saying “no ads in Gemini,” but the direction of travel is hard to miss. Adweek recently reported that Google representatives told at least two HVAC advertisers that ads could come to Gemini in 2026, separate from ads already being tested in AI...
Listen The email open rate is the fortune-cookie metric of marketing. It’s vague, tempting, and often meaningless. For years, New Hampshire HVAC companies and other businesses have filled reports with inflated open rates like gold stars on a first-grade spelling test....
Rethinking automation, empathy, and timing across the homeowner journey In the early days of online HVAC booking, lifecycle marketing felt revolutionary. A simple welcome email could double conversion rates and position a company as digitally forward. Today, the...
Geographic Information Systems, commonly known as GIS, may not come up often in HVAC marketing conversations, but they play a growing and very practical role in modern digital marketing and SEO. For New Hampshire HVAC companies in particular, GIS helps answer a...
Have you ever searched for your HVAC company and seen a competitor’s ad show up above your own website on the search engine results page? This happens when another business bids on your company name or closely related terms, also known as branded keywords. In New...
Whether you’re a seasoned HVAC contractor or just getting started, one thing is clear: growth depends on marketing. Today, HVAC marketing goes far beyond billboards and TV ads. With so many platforms and tactics available, the real challenge is knowing where to focus....
The days of snowflake icons and phone-book-style websites are over. Today’s HVAC companies need sites that feel sharp, modern, and clean, while still organizing a large amount of information without overwhelming visitors. At Freitag Marketing, we believe you shouldn’t...
In the fiercely competitive HVAC industry, standing out online is no longer optional. It is essential. HVAC companies that invest in link building and digital PR consistently see growth in online visibility, organic lead generation, and brand authority. But what does...