Most small business owners who try AI end up with the same experience: they open a tool like ChatGPT, type a quick prompt, get something generic back, spend twenty minutes fixing it, and quietly decide it’s not worth the effort. If that sounds familiar, the issue...
Listen The email open rate is the fortune-cookie metric of marketing. It’s vague, tempting, and often meaningless. For years, New Hampshire HVAC companies and other businesses have filled reports with inflated open rates like gold stars on a first-grade spelling test....
Rethinking automation, empathy, and timing across the homeowner journey In the early days of online HVAC booking, lifecycle marketing felt revolutionary. A simple welcome email could double conversion rates and position a company as digitally forward. Today, the...
Whether you’re a seasoned HVAC contractor or just getting started, one thing is clear: growth depends on marketing. Today, HVAC marketing goes far beyond billboards and TV ads. With so many platforms and tactics available, the real challenge is knowing where to focus....
New Hampshire A donut chart shows Freitag Marketing’s $5,000 budget split: 30% Paid Advertising, 25% SEO, 20% Social Media, 10% Website Optimization, 10% Email, 5% Analytics. Marketing Agency The 2026 Digital Marketing Blueprint for New Hampshire Businesses A...
Running a small business in Massachusetts means navigating a landscape that’s as diverse as the state itself: from bustling Boston neighborhoods to coastal Cape Cod and historic Western MA towns. To stand out, you need a marketing strategy that connects with your...
Running a small business in New Hampshire means more than just keeping the lights on; it means showing up, standing out, and staying top of mind in a tight-knit, values-driven market. From coffee shops in Keene to handmade goods in Portsmouth or home services in...
Vermont runs on community. Small businesses win here by earning trust, leaning into local pride, and standing out in a state that loves to shop small. But it’s not all smooth sailing: a smaller customer base, strong loyalty to the “old favorites,” and seasonal highs...
In this week’s episode of It’s Freitag!, we sat down with Barb Wiseman, Executive Director of The Community Kitchen in Keene, New Hampshire. Barb’s story is one of movement—both geographically and professionally—but it always circles back to one powerful theme:...
In a town like Keene, New Hampshire, you can’t walk down Main Street without bumping into someone who knows Adam Berube—or someone who’s eaten at one of his restaurants. Berube is the owner of Fireworks, Muse, and the newly opened Yellow Bell Cafe, a breakfast-forward...