Case Studies

Live Free Clothing

From Vision to Reality

We worked side-by-side with Live Free Clothing to bring their vision to life throughout their entire brand launch – from 0 to a 100. Here’s what our collaboration made possible:

Defined Target Audience: We helped them discover their ideal audience, their interests, ages, location, and platform preferences. This is crucial to reach their people where they already are.
Brought their Brand to Life: We designed branding that captures their essence and ensures consistency across all channels. This included their illustrated logo, fonts, colors, tagline, and even unique design stamps that make their products stand out.
Cool-Looking and Functional Website: We created a stylish and functional website optimized for conversions and SEO, making it easy for customers to discover and shop Live Free Clothing.

The Client

Live Free Clothing provides a curated selection of stylish and comfortable apparel that reflects the spirit of freedom and individuality inherent to New Hampshire. Founded in 2024 in Keene by Tim Pipp, the brand is rooted in the belief that clothing should not only be functional but also a medium for self-expression.

The Challenge

Live Free Clothing started as just an idea. Our biggest challenges included:

Defining the Target Audience: While we knew Live Free would resonate with Granite Staters, we needed to refine the audience further to identify their ideal customers.
Creating a Brand Identity: Establishing a look and feel that embodied the brand’s adventurous, free-spirited essence while maintaining a modern appeal.
Building an Audience from Scratch: Launching a new clothing brand means starting from zero—a challenge we embraced wholeheartedly.

New Hampshire Person wearing a pink hat with "LIVE FREE" text and a dark sweatshirt featuring a tree and "NEW HAMPSHIRE" text. Marketing Agency

The Outcome

We partnered with Live Free Clothing to make their dream a reality by tackling the challenges head-on:

We Found Their People:

We identified their target audience as adventurous individuals with a modern flair. While rooted in New Hampshire pride, the brand’s appeal goes beyond borders, resonating with young adults and those of all ages who embrace the “Live Free, Roam Wild” lifestyle.

We Brought Their Brand to Life:

Working closely with their founder, we created a complete branding package. This included a logo that embodies their ethos, a versatile mascot, cohesive color schemes, fonts, and a tagline that ties it all together. These elements ensure their brand is instantly recognizable and resonates with their audience.

We Built a 24/7 Sales Engine:

We designed a website that is as functional as it is visually stunning. Optimized for SEO, it’s easy for customers to find, and a seamless user experience makes shopping a breeze.

By partnering with Live Free Clothing, we turned an idea into a fully realized brand with a strong foundation for success. From crafting their cohesive brand identity to building an engaged audience and a sleek, sales-ready website, we helped establish Live Free Clothing as a standout in New Hampshire’s apparel market.